Consumer Experience
From PatientRecovery
Consumer Experience – with the healthcare system
Key Objectives
- Patient Acquisition – via marketing and accessibility
- Patient Engagement – to improve health behavior
- Brand Advocate – Net Promoter Score
- Retention – as a patient
Key Initiatives
- Customer Relations Management (CRM) - understanding consumer preferences, call center
- Consumer Outreach Programs
- Consumer Diagnostic Services
- Convenient Access – frictionless, online appointment scheduling, same day appointments, mobile apps
- Convenient Locations (One-stop Medical Services, Urgent Care, services locations)
- Virtual Service (Telehealth, e-Visits, Text Messaging
- Customer Surveys
Back to Growth & Value Strategies
