Difference between revisions of "Consumer Experience"
From PatientRecovery
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* Customer Surveys | * Customer Surveys | ||
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Back to [[Growth & Value Strategies]] | Back to [[Growth & Value Strategies]] | ||
Revision as of 10:53, 20 February 2019
Consumer Experience – with the healthcare system
Key Objectives
- Patient Acquisition – via marketing and accessibility
- Patient Engagement – to improve health behavior
- Brand Advocate – Net Promoter Score
- Retention – as a patient
Key Initiatives
- Customer Relations Management (CRM) - understanding consumer preferences, call center
- Consumer Outreach Programs
- Consumer Diagnostic Services
- Convenient Access – frictionless, online appointment scheduling, same day appointments, mobile apps
- Convenient Locations (One-stop Medical Services, Urgent Care, services locations)
- Virtual Service (Telehealth, e-Visits, Text Messaging
- Customer Surveys
Back to Growth & Value Strategies
