Difference between revisions of "Consumer Experience"
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| − | + | Consumer Experience – with the healthcare system <br> | |
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| − | Back to [[ | + | '''Key Objectives''' <br> |
| + | * Patient Acquisition – via marketing and accessibility | ||
| + | * Patient Engagement – to improve health behavior | ||
| + | * Brand Advocate – Net Promoter Score | ||
| + | * Retention – as a patient | ||
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| + | '''Key Initiatives''' | ||
| + | * Customer Relations Management (CRM) - understanding consumer preferences, call center | ||
| + | * Consumer Outreach Programs | ||
| + | * Consumer Diagnostic Services | ||
| + | * Convenient Access – frictionless, online appointment scheduling, same day appointments, mobile apps | ||
| + | * Convenient Locations (One-stop Medical Services, Urgent Care, services locations) | ||
| + | * Virtual Service (Telehealth, e-Visits, Text Messaging | ||
| + | * Customer Surveys | ||
| + | |||
| + | See [[Consumer Experience Insight]] | ||
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| + | Back to [[Growth & Value Strategies]] | ||
Latest revision as of 14:57, 22 February 2019
Consumer Experience – with the healthcare system
Key Objectives
- Patient Acquisition – via marketing and accessibility
- Patient Engagement – to improve health behavior
- Brand Advocate – Net Promoter Score
- Retention – as a patient
Key Initiatives
- Customer Relations Management (CRM) - understanding consumer preferences, call center
- Consumer Outreach Programs
- Consumer Diagnostic Services
- Convenient Access – frictionless, online appointment scheduling, same day appointments, mobile apps
- Convenient Locations (One-stop Medical Services, Urgent Care, services locations)
- Virtual Service (Telehealth, e-Visits, Text Messaging
- Customer Surveys
See Consumer Experience Insight
Back to Growth & Value Strategies
