Difference between revisions of "Consumer Experience"
From PatientRecovery
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Back to [[Essentials For Managing Both Health and Health Care|Essentials]] | Back to [[Essentials For Managing Both Health and Health Care|Essentials]] | ||
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Revision as of 13:23, 19 February 2019
Consumer Experience – with the healthcare system
Objectives
- Patient Acquisition – via marketing and accessibility
- Patient Engagement – to improve health behavior
- Brand Advocate – Net Promoter Score
- Retention – as a patient
Initiatives
- Customer Relations Management (CRM) - understanding consumer preferences
- Consumer Outreach Programs
- Consumer Diagnostic Services
- Convenient Access – Frictionless, Online Scheduling, same day appointments
- Call Center
- Convenient Services (One-stop Medical Services, Urgent Care, services locations)
- Virtual Service (Telehealth, e-Visits, Text Messaging
- Customer Surveys
Back to Essentials
Back to Growth & Value Strategies
