Difference between revisions of "Consumer Experience"

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* Understanding consumer preferences
+
Consumer Experience – with the healthcare system <br>
* Brand Loyalty
+
 
* Patient Marketing
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'''Objectives''' <br>
* Retention
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* Patient Acquisition – via marketing and accessibility
* Consumer Feedback
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* Patient Engagement – to improve health behavior
* Accessible - Frictionless, Online Scheduling
+
* Brand Advocate – Net Promoter Score
* Convenient - Telehealth Front Door,
+
* Retention – as a patient
 +
 
 +
'''Initiatives'''
 +
Customer Relations Management (CRM) - understanding consumer preferences
 +
Consumer Outreach Programs
 +
Consumer Diagnostic Services
 +
Convenient Access – Frictionless, Online Scheduling, same day appointments
 +
Call Center
 +
Convenient Services (One-stop Medical Services, Urgent Care, services locations)
 +
Virtual Service (Telehealth, e-Visits, Text Messaging
 +
Customer Surveys
  
 
Back to [[Essentials For Managing Both Health and Health Care|Essentials]]
 
Back to [[Essentials For Managing Both Health and Health Care|Essentials]]

Revision as of 15:24, 8 August 2018

Consumer Experience – with the healthcare system

Objectives

  • Patient Acquisition – via marketing and accessibility
  • Patient Engagement – to improve health behavior
  • Brand Advocate – Net Promoter Score
  • Retention – as a patient

Initiatives Customer Relations Management (CRM) - understanding consumer preferences Consumer Outreach Programs Consumer Diagnostic Services Convenient Access – Frictionless, Online Scheduling, same day appointments Call Center Convenient Services (One-stop Medical Services, Urgent Care, services locations) Virtual Service (Telehealth, e-Visits, Text Messaging Customer Surveys

Back to Essentials